A Good Beer Always Helps
17 April 2020
Sometimes small things make all the difference...
It’s been a weird time. As we all struggle to navigate the vagaries of health concerns, essential operations and maintaining a semblance of sanity, one thing has become painfully obvious; no matter the obstacle, Aussies are fantastic at banding together in the face of adversity and prioritising support over individualistic concerns.
After floods in 2011 and 2013, fires in 2019 and a few droughts and cyclones inbetween, I really have no basis to be surprised by the continued generosity of our community. And yet I am. There is something overwhelming about truly selfless acts in the process of non-reciprocal altruism.
So this goes out to all our Essential Services workers, on the front line. To hospital and healthcare workers, who see first-hand the devastation of this pandemic, and yet turn up to work fearlessly, every day. To emergency service workers, who have kept our community safe and have now stepped-up in uncertain times to be pillars of reliability and security. To aged care facility and home care workers, who have relentless patience and love for the elderly – those most likely to be affected. To school teachers and workers who care for our children, and now must adapt with grace and agility to continue their growth and education. To supermarket workers, who provide all our essential daily goods and must be nervous to continue their support of our community. To truck drivers, who keep the country going, who are away from home and stoically continue to keep us afloat. To hotel workers, assisting those in quarantine, who provide patience and support. To postal workers, who are keeping the community engaged and moving. To waste management, recycling and sanitation crews, who provide undeniable service to keep us clean and safe. And to all other workers providing front line services, who continue to do so with the knowledge of risk to their own health.
We are honoured and privileged to live and work in a community surrounded by these people. So when James from the Good Beer Co told me about his ‘A Good Beer Always Helps’ initiative to gift these fine people a small semblance of our appreciation, in the form of a 4 pack of beer, I was immediately on board. James has put together a dream team of breweries, national wide:
NSW – Modus Operandi Brewing
ACT – Capital Brewing Co
WA – Otherside Brewing Co
QLD – Newstead Brewing Co
Alcohol Free – Sobah Beverages
This initiative would not have been possible without the incredible work of James at the Good Beer Co. and his team. James has volunteered his time and passion to get this off the ground. He has been amazingly assisted by the dead-set legends at Hop On Brewery Tours, Pozible and Sendle. It has really blown me away to work beside all of these guys, who just want to help.
And so this is where you guys come in. Please jump on THIS LINK and gift a $20 4-pack of beer in any state. Please also take the time to write a short note of appreciation and we’ll make sure it reaches an essential services worker.
It’s a small thing, but sometimes small things make all the difference. Especially when it’s a token of our appreciation.
On behalf of Newstead Brewing Co, I would like to extend a heartfelt thank-you to all our essential services workers. Without you guys, we would have no community.
Mark Howes, CEO
Newstead Brewing Co