The Castlemaine St Build - Episode 1
The lead-up to the opening of our brewery on Doggett Street was intense. Not just because none of us had ever built or opened a brewery before but also because of our social media campaign…info drip-fed here, sneaky photo post there. It was all intentional of course and certainly lead to a great deal of hype surrounding our opening in December 2013. Poignantly, this was at a time when craft beer in Brisbane was experiencing unprecedented growth with interest in micro brewing and locally, handcrafted beer at an all time high.
Nothing has changed. In fact, the growth and Brisbane’s thirst for good beer continues apace and not just in Brisbane. There are more great bars opening all over the Queensland and beyond. Competition for tap space is hotter than ever and we are just one of many small breweries looking to increase our brewing capacity….which leads us on to Milton. Castlemaine Street to be precise.
Milton is synonymous with beer and brewing. It has been for nearly 140 years ever since brothers Edward and Nicholas Fitzgerald started to brew beer on the site now famous not just for it’s red bricks and red neon sign. Keeping the family theme alive, we – with the Howes family at the helm – have commenced construction on our second brewery at number 67. The premises has been in the Howes family for quite some time and has witnessed a tremendous amount of work recently to ensure that the location is structurally sound and fit to become our production facility.
Even though our brewing capacity will be much greater than what we’ve ever been able to produce before, the focus at Castlemaine Street will be quality over quantity. Being able to bring all of our production back in-house will initially be challenging but at the same time very exciting and ultimately rewarding for us and hopefully consumers.
We’re looking to open the bar and restaurant early in 2017 with brewing to commence towards the middle/back-end of the year (this bit really depends who you talk to). 85 Doggett Street will continue to brew pilot batches, small batches and collaborations and will always be our spiritual home, our birth place.
In a different approach to how we unveiled 85 Doggett Street we want to capture the evolution of Castlemaine Street on film and create a sort of video diary employing the services of local videographer, Sean Smith.
Grab a (Newstead) beer, sit back, relax. Here’s episode one…